Long-tail and short-tail keywords

What are long tail keywords?

Long-tail keywords include more words, and are more specific than short, high-volume alternatives. They tend to have less search volume but give more specific, targeted results. They are also more likely to convert into customers since they are more specific and tailored to the user’s needs.

What are short tail keywords?

Short tail keywords are competitive phrases with 1-3 words. They are very general, and usually more difficult to rank for. You can use these to target a broad range of topics under a category.