SEO Wiki
In short, Search Intent indicated the intention the user had when typing in a search query into search engines. You can identify what search intent search engines associate with specific search queries by typing in the search query into the search engine and evaluating the top 10 search results. Identify the types listed below. Alternatively, you can use a keyword research tool to indicate search intent in bulk for a large set of keywords.
A search query with commercial intent refers to a search term where the user is most likely to convert and become a customer. Search terms indicating Commercial Search Intent usually include product comparisons, free offers, discounts, etc., as users in this funnel are ready to take action.
Examples:
This relates to search queries which enable users to learn more about something. Typically the user wants more information on the topic. Types of search results you will see are videos, guides and blog posts.
A query that is related to a specific transaction. These queries often contain words such as “buy,” “order,” “price,” “download,” etc., that indicate that the user is looking to complete a transaction. SEO professionals should optimize for transactional queries to increase conversions and sales. Types of search results that you’ll see are eCommerce pages, sign-up pages and Google Shopping results.
A query that’s used to navigate a database or website. It involves the use of logical operators, such as AND, OR, NOT, and wildcards, to search for specific information within a database. The query may also involve the use of keywords, phrases, and other search criteria to narrow down the results.
A search query containing a location in the phrase.
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